Sporty & Rich is a lifestyle label based in New York City founded by the multi-talented Emily Oberg. Oberg is a fashion designer, editorial producer, social media influencer, and former Creative Lead for KITH Women. In 2015, Oberg began developing Sporty & Rich as a concept of personal wellness. What began as a simple Instagram mood board eventually gave birth to a lifestyle apparel collection. Locally manufactured in the USA, Sporty & Rich offers a collection of simple and effortless products that emphasize longevity over momentary relevance.